Building the Only Revenue-Generating Channel for a Cloud Communications Platform
Starting from zero: no paid channels, no funnel tracking, and no way to connect ad spend to actual product usage. Four core problems: no existing paid channels across Google, Meta, or LinkedIn; no funnel visibility to see how clicks turned into signups and revenue; no defined ICP to separate high-value company signups from low-value ones; and success needed to be measured in paid transactions, not raw signup counts.
Scaling Paid Pipeline for a Legal Tech Platform
A multi-channel paid acquisition program running across five platforms simultaneously, but spend was concentrated on a single channel and blended CPA was high relative to qualified lead volume produced. Four priorities: lower blended CPA without sacrificing lead volume, rebalance channel spend toward what was actually converting, sharpen targeting to reach genuine decision-makers and cut spend on junior or irrelevant roles, and build a repeatable weekly optimization cadence across all five platforms. Starting point: $49,680.67 in weekly spend returned only 13 conversions at a blended CPA of $3,821.59.
Growing an Email Audience 10x Without Losing Engagement
A fast subscriber influx of roughly 30K new subscribers landing on top of an existing base put real strain on the program. One generic broadcast to the suddenly larger list was dragging down open rates, damaging deliverability, leaving monetization underpriced, and risking plateau or quiet decay without segmentation and testing discipline.
CPA cut 26% and conversion rate tripled for a US dev agency
High cost-per-acquisition and a low conversion rate on paid traffic for a B2B development services business.
1,332% ROAS and 13% CPA reduction for a Canadian e-commerce brand
Rising acquisition costs and below-target ROAS on Google Shopping and Meta for a Canadian hardware e-commerce store.
256% Google ROAS and 396% Meta ROAS for a global digital marketplace
Underperforming paid campaigns across Google and Meta for a high-volume digital marketplace selling website themes and templates worldwide.
$4.44 cost-per-lead at 16.6% conversion rate for a web design agency
Expensive and inconsistent inbound lead generation for a niche web design agency serving the ministry and nonprofit sector.
$6 cost-per-lead and $130 CPA for a US/European tech recruitment firm
Scaling lead volume for a tech recruitment firm operating across US and European markets while maintaining a profitable CPA.
$6.33 Google CPL at 8.42% CVR for an international medical services provider
Generating qualified leads in a sensitive medical category across three continents with strict platform policy constraints.
$111 CPA at 1.24% conversion rate for a Canadian cybersecurity firm
Driving qualified B2B leads for a cybersecurity services company in a competitive, high-intent keyword market.
$12.90 CPL, 2.2% CR, and 110% ROAS for a website builder SaaS
Improving lead quality and return on ad spend for a self-serve website builder competing in a crowded SaaS market across the US and Europe.
CPA of £8.21 at 19% conversion rate for a UK cleaning services business
Generating affordable local service bookings for a UK cleaning company through Google paid search.
CPA reduced 41% to €37 with 55% CVR uplift for an Austrian real estate firm
High and rising cost-per-acquisition on Google Ads for a real estate agency operating in the Austrian market.
$11.30 cost-per-lead for a US beauty salon on Meta
Building a consistent flow of new client bookings for a beauty salon through Meta advertising in a competitive local market.
Meta CPL of $3.92 and 3.5–6% engagement rate for a global religious platform
Scaling user acquisition and community engagement for a faith-based platform across multiple continents on tight CPL targets.
15 results in our library