Medical / HealthcareUSA, Europe, AsiaB2C
Sunshine Egg Donor
eggdonors.asia$6.33 Google CPL at 8.42% CVR for an international medical services provider
Published January 7, 2025 · By Ethan Halfhide, RevStreem
Google AdsMeta Ads
Results
$6.33Google CPL
8.42%Google CVR
$50–$150Meta CPL
The challenge
Generating qualified leads in a sensitive medical category across three continents with strict platform policy constraints.
What we changed
Sunshine Egg Donor operates in a restricted medical category across the USA, Europe, and Asia. We built Google and Meta structures that stayed inside platform policy, then used audience and keyword precision to keep volume compliant. Google delivered $6.33 CPL at 8.42% CVR. Meta CPL sat in a $50–$150 range reflecting tighter inventory in the category.
How we'd apply this
Healthcare and policy-sensitive advertisers need compliant account architecture first; volume comes after the account can actually stay live.