Cyber SecurityCanadaB2B
MBS Tech Services
mbstechservices.com$111 CPA at 1.24% conversion rate for a Canadian cybersecurity firm
Published January 6, 2025 · By Ethan Halfhide, RevStreem
Google Ads
Results
$111CPA
1.24%Conversion Rate
The challenge
Driving qualified B2B leads for a cybersecurity services company in a competitive, high-intent keyword market.
What we changed
MBS Tech Services sells cybersecurity into a competitive, high-intent keyword market in Canada. We built Google Search around decision-maker intent, then refined ad copy and landing-page messaging for a security-conscious enterprise buyer. The program produced a $111 CPA at a 1.24% conversion rate.
How we'd apply this
Cybersecurity and other high-CPC B2B categories should write for the buyer who can sign, not the researcher collecting PDFs.