Beauty / WellnessUSAB2C
AAHSOME Salon
aahsomesalon.com$11.30 cost-per-lead for a US beauty salon on Meta
Published January 2, 2025 · By Ethan Halfhide, RevStreem
Meta Ads
Results
$11.30Cost per Lead
0.60%Conversion Rate
The challenge
Building a consistent flow of new client bookings for a beauty salon through Meta advertising in a competitive local market.
What we changed
AAHSOME Salon needed a steady flow of new bookings from Meta in a competitive US local market. We built interest and lookalike ad sets aimed at lead-form completions and appointment bookings. Cost-per-lead landed at $11.30 with a 0.60% conversion rate.
How we'd apply this
Local consumer brands should use Meta for consistent booking volume, then feed winners into lookalikes instead of broadening interest targeting.