Cleaning ServicesUKB2C
Sunshine Carpet Care
sunshinecarpetcare.co.ukCPA of £8.21 at 19% conversion rate for a UK cleaning services business
Published January 4, 2025 · By Ethan Halfhide, RevStreem
Google Ads
Results
£8.21CPA
19%Conversion Rate
The challenge
Generating affordable local service bookings for a UK cleaning company through Google paid search.
What we changed
Sunshine Carpet Care needed affordable local bookings in the UK. We built tightly geo-targeted Google Search campaigns on high-intent local service queries and optimized call and booking extensions. The program delivered a £8.21 CPA at a 19% conversion rate.
How we'd apply this
Local service businesses should buy 'near me' and service-plus-city terms, then make the phone and booking path the conversion.