Web Design AgencyUSAB2B
Ministry Designs
ministrydesigns.media$4.44 cost-per-lead at 16.6% conversion rate for a web design agency
Published January 9, 2025 · By Ethan Halfhide, RevStreem
Google Ads
Results
$4.44Cost per Lead
16.6%Conversion Rate
The challenge
Expensive and inconsistent inbound lead generation for a niche web design agency serving the ministry and nonprofit sector.
What we changed
Ministry Designs needed inbound leads that a niche nonprofit web-design studio could afford. We built a Google Ads funnel around low-funnel intent keywords and aligned landing pages to that intent so conversion rate could carry a low CPL. The program delivered $4.44 cost-per-lead at a 16.6% conversion rate.
How we'd apply this
Niche B2B agencies should buy only high-intent search terms and match the landing page to the query, not a generic homepage.