Analytics & Tracking GA4, GTM & Looker Studio

Primary conversions that match sales reality. Deduplicated events. Server-side or CAPI where the browser is no longer enough. Naming that a new hire can understand in a week.

Without that, Google and Meta optimize toward junk, and every weekly report becomes an argument about the numbers.

The Cloud Communications program did not start with ads. It started with a funnel that could follow a click through signup, qualification, and paid usage. That is why 100% of tracked revenue could be tied to paid-acquired users.

We will not promise multi-touch perfection. We will promise that the conversion you bid on is the conversion you care about.

Looker Studio dashboards with the few metrics leadership needs, plus the channel detail operators need. Weekly, not when someone remembers to export a CSV.

Legal Tech's weekly optimization cadence only works if the same numbers are trusted across five platforms.

Google Tag Manager for tags you can version. GA4 for events that match the funnel. Looker Studio for the weekly view leadership will open. CRM or warehouse joins when the conversion that matters lives after the form.

We document naming, triggers, and what each conversion means so the next person is not reverse-engineering a container. That is the difference between 'we have GA4' and 'we can bid on revenue.'

Server-side tagging and CAPI are used when browser loss is material, not as a default upsell.

Once the primary conversion is honest, Google and Meta stop optimizing junk. SEO briefs come from queries that already convert. Strategy meetings stop arguing about which platform's number is 'right.'

The Cloud Communications build is the extreme version: no paid channel until the funnel could follow a click through qualification and paid usage. Most accounts need a lighter version of the same discipline.