Digital MarketplaceWorldwidemarketplace
TemplateMonster
templatemonster.com256% Google ROAS and 396% Meta ROAS for a global digital marketplace
Published January 10, 2025 · By Ethan Halfhide, RevStreem
Google AdsMeta Ads
Results
256%Google ROAS
396%Meta ROAS
$18.72Meta CPC
The challenge
Underperforming paid campaigns across Google and Meta for a high-volume digital marketplace selling website themes and templates worldwide.
What we changed
TemplateMonster's Google and Meta programs were spending without matching the scale of a global theme marketplace. We overhauled Google Search keyword targeting, rebuilt Meta campaign architecture, and cut wasted spend so creative could stay relevant at volume. Google ROAS reached 256% and Meta ROAS reached 396%, with Meta CPC at $18.72.
How we'd apply this
High-volume marketplaces should separate intent on search from creative testing on Meta, then kill overlap that inflates CPC.