Real EstateAustriaB2C
VigoImmobilien
vigoimmobilien.atCPA reduced 41% to €37 with 55% CVR uplift for an Austrian real estate firm
Published January 3, 2025 · By Ethan Halfhide, RevStreem
Google Ads
Results
€37reduced 41%CPA
0.59%up 55% from 0.38%Conversion Rate
The challenge
High and rising cost-per-acquisition on Google Ads for a real estate agency operating in the Austrian market.
What we changed
VigoImmobilien's Google Ads CPA was high and rising in the Austrian real-estate market. We audited and restructured existing campaigns, tightened location targeting, improved ad relevance, and reworked landing pages. CPA fell 41% to €37 and conversion rate rose 55% from 0.38% to 0.59%.
How we'd apply this
Real-estate advertisers with rising CPA should rebuild geo and landing-page match before raising budgets.