Paid Social Agency for pipeline, not likes

B2B and B2C teams that already know paid social can work, but current accounts are stuck on CTR, CPM, or lead forms that sales will not touch.

If you sell a considered product — software, services, local bookings, or a marketplace — we build audiences and creative around the buyer, then measure the funnel past the form.

Meta for prospecting, retargeting, and creative iteration at volume. LinkedIn when the ICP is a titled decision-maker and waste on junior roles is the real cost. TikTok when the offer and creative can win attention without looking like a banner ad.

Every account gets a testing backlog: audiences, hooks, offers, and landing paths. We do not scale a single ad set and hope. We kill losers weekly and put budget on what produces pipeline.

Clicks are a diagnostic, not a KPI. We instrument events in GA4 and the ad platforms, then reconcile against CRM stages so you can see cost per qualified opportunity and, where the data exists, cost per closed-won.

That is how we cut wasted spend on TemplateMonster, AAHSOME Salon, and Pray4Me — different industries, same rule: the algorithm only optimizes what you actually feed it.

Week one is account and tracking audit, pixel and CAPI hygiene, and ICP definition. Week two is campaign architecture and the first creative wave. Weeks three and four are live tests with a written read on what to scale.

You get one operator-owned plan, not a deck of channel ideas with no owner.

Most paid social accounts stall because the same three ads run for months. We treat creative as a production system: hooks, angles, and proof, then a weekly kill list. The algorithm cannot invent a better offer than the one you give it.

On TemplateMonster, AAHSOME Salon, and Pray4Me the common thread was not a secret audience. It was measurement plus creative that matched the actual buyer. Local services need booking proof. Marketplaces need product and price. Community products need values that do not look like a growth-hacked ad.

We write briefs your designers can actually shoot. Each wave has a hypothesis, a primary conversion, and a rule for what gets cut. That is how spend stays on learning instead of on leftover assets from last quarter.

We will not run lead forms into a void. If sales cannot work the lead, the campaign is not working, even if CPM looks cheap. We will not promise a ROAS number before we have seen the account, the offer, and the tracking.

Those numbers exist in the case studies because they were measured after the work, not sold as a guarantee. If the first 30 days show the offer or the funnel is the bottleneck, we say so instead of buying more traffic.