RapidDev
rapidevelopers.comCPA cut 26% and conversion rate tripled for a US dev agency
Published January 12, 2025 · By Ethan Halfhide, RevStreem
Results
The challenge
High cost-per-acquisition and a low conversion rate on paid traffic for a B2B development services business.
What we changed
RapidDev needed cheaper, more qualified pipeline from paid media. We restructured campaign targeting and ad creative across Google and Meta, tightened audience segmentation so spend reached buyers rather than browsers, and ran A/B tests on messaging until conversion rate moved. The work stayed tied to cost per acquisition, not click volume. Conversion rate moved from 1.56% to 4.62% while CPA fell 26% to $76.
How we'd apply this
B2B service firms with expensive paid leads should rebuild targeting first, then test creative against closed-funnel conversion — not form fills alone.