Religious Platform / AppUSA, Canada, Europe, LatAmB2C
Pray4Me
pray4me.comMeta CPL of $3.92 and 3.5–6% engagement rate for a global religious platform
Published January 1, 2025 · By Ethan Halfhide, RevStreem
Google AdsMeta Ads
Results
$21Google CPL
$3.92Meta CPL
3.5–6%Engagement Rate
The challenge
Scaling user acquisition and community engagement for a faith-based platform across multiple continents on tight CPL targets.
What we changed
Pray4Me needed user acquisition and community engagement across the US, Canada, Europe, and LatAm on tight CPL targets. We ran Google Search and Meta campaigns for app downloads and community sign-ups, with creative written for faith-based audience values. Google CPL was $21. Meta CPL was $3.92, with engagement between 3.5% and 6%.
How we'd apply this
App and community products with a clear values audience should let Meta carry volume and use Google for higher-intent branded and category search.