Website Builder / SaaSUSA, EuropeSaaS
MotoCMS
motocms.com$12.90 CPL, 2.2% CR, and 110% ROAS for a website builder SaaS
Published January 5, 2025 · By Ethan Halfhide, RevStreem
Google Ads
Results
$12.90CPL
2.2%Conversion Rate
110%ROAS
The challenge
Improving lead quality and return on ad spend for a self-serve website builder competing in a crowded SaaS market across the US and Europe.
What we changed
MotoCMS competes in a crowded website-builder market across the US and Europe. We restructured Google campaigns around trial and sign-up intent, improved Quality Score to reduce CPC, and tightened geo and device bidding. The account reached $12.90 CPL, a 2.2% conversion rate, and 110% ROAS.
How we'd apply this
SaaS builders should bid on trial intent and starve generic 'website builder' traffic that never starts a trial.