HR / Tech RecruitmentUSA, Europe, UkraineB2B
V.P. Team
vpteam.io$6 cost-per-lead and $130 CPA for a US/European tech recruitment firm
Published January 8, 2025 · By Ethan Halfhide, RevStreem
Google Ads
Results
$6.00Cost per Lead
$130CPA
3.70%Conversion Rate
The challenge
Scaling lead volume for a tech recruitment firm operating across US and European markets while maintaining a profitable CPA.
What we changed
V.P. Team needed more hiring-manager leads across the US and Europe without breaking CPA. We launched Google Search campaigns aimed at hiring managers and HR decision-makers, used geo-specific bid adjustments, and kept negative-keyword hygiene tight. The program held $6 cost-per-lead and $130 CPA at a 3.70% conversion rate.
How we'd apply this
Multi-geo recruitment advertisers should bid by market and role seniority, not one blended campaign for every country.