E-commerceCanadaeCommerce
MikroTik Canada
mikrotik.ca1,332% ROAS and 13% CPA reduction for a Canadian e-commerce brand
Published January 11, 2025 · By Ethan Halfhide, RevStreem
Google AdsMeta Ads
Results
1,332%ROAS
$59reduced 13%CPA
0.96%from 0.64%Conversion Rate
The challenge
Rising acquisition costs and below-target ROAS on Google Shopping and Meta for a Canadian hardware e-commerce store.
What we changed
MikroTik Canada was paying more to acquire customers while ROAS on Google Shopping and Meta sat below target. We rebuilt campaign structure, improved product feed quality so Shopping could match the right queries, and reset bidding on Google Shopping and Meta Advantage+. The result was 1,332% ROAS, a 13% CPA reduction to $59, and conversion rate lifting from 0.64% to 0.96%.
How we'd apply this
Ecommerce brands with weak Shopping or Advantage+ returns should fix feed quality and campaign structure before adding more spend.